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Customer journey map templates for PowerPoint

Journeys seen from the customer's side: touchpoints with a mood line, pain points with their fixes, a vertical journey with a mood scale, two customer groups compared, and journey dashboards with findings or status. Use them to point a team at the moments that matter most. Each one arrives in your deck's own colors and fonts.

Numbers and names on the templates are samples. Replace them with your own.

Questions

What is a customer journey map?

A picture of every step a customer takes with a company, from first hearing of it to buying and beyond, with what they do, feel and need at each step.

How do I show pain points on a journey map?

Mark the steps where the mood line drops and add one line on what goes wrong there. Pair each pain point with a fix, so the page leads to action.

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